Author: tyroj
-
The Invisible Math Behind Personalization – Part 3: When a straight line ain’t enough!
In Part 1, we measured distance the way a ruler does. In Part 2, we taught the ruler about the shape of data: variables that move together, and populations that drift. But every metric so far has assumed one thing quietly: that the numbers sit on a flat sheet of graph paper. Location data doesn’t.…
-
The Invisible Math Behind Personalization – Part 2: When the shape of data matters
In Part 1, we measured distance the way a ruler does. Euclidean, Manhattan, Minkowski, Chebyshev, Canberra and Cosine all look at two customers, compare their numbers feature by feature, and return a single value. Rulers are honest, but they are also naive. A ruler does not know that long rides cost more, that airport trips…
-
The Invisible Math Behind Personalization: Notions of similarity or distance
Marketers face segmentation challenges by organizing various data entities like customers and products into actionable cohorts. Understanding how similar or different these entities are is crucial for effective decision-making. Distance and similarity metrics form the foundation of machine learning, enabling the transformation of raw data into valuable insights. Various algorithms utilize specific distance metrics, such…
-
Salesforce Effectiveness, most important features and multidimensional view
The transition to omnichannel retail has complicated the customer journey, necessitating a versatile salesforce. This statistical model evaluates sales managers beyond sales performance, incorporating various factors to enhance training and reduce churn. Utilizing synthetic data, it clusters the Sales Managerss to identify key features for effective management and improvement strategies.
-
When unbridled thoughts pollinate with unstoppable force – Rich Roll & Yuval Noah Harari!
—
by
In conversation Rich Roll and Yuval Harari. The fact that they are so divergent in what they do and still could come together to stitch something so meaningful is awesome. Here are my takeaways and disagreements with what they think.
-
Fitbit Ionic- ‘Intimate’ 3 months ownership review
Used Charge 2 for more than an year and half before upgrading to Fitbit Ionic with certain expectations. Ionic has lived upto most of them. If you are looking to adopt one, you are at the right place. Read on – for this comes straight from the horse’s mouth!
-
Steve Jobs comes alive ‘Behind the Mac’
—
by
Some things should never change, core values are one of them – as Steve Jobs would say. Behind the Mac campaign by Apple stands that test.
-
-
Marketing 3 Ps – profession, passion, and pain!
I have met many professionals specifically marketeers, who have basic thumb rules to keep them going, keep them engaged and motivated for the most part of their work. Some would proclaim ’till the time the number of good days at work is more than the bad days, they are doing well’. Some others would say,…
-
But I still love it – Fitbit
It’s not about the fitness band you wear. It’s about what does it throw back at you and how do you use it. Its’ about how you ‘take care’ of yourself!